Twitter has returned in the first half of the year to positive numbers. The technology company recorded a net profit of 65.6 million dollars (55.8 million euros) in the second quarter of 2021, compared to losses of 1,378 million (1,171 million euros) in the same period last year. in the middle of a pandemic.
According to the statement released by the company, revenue has increased by 74.1% compared to a year ago, to 1,190.4 million (1,011.7 million euros), advertising revenue was 1,053 million (894 , 9 million euros), 87.4% more and those originated by the sale of data were 137 million dollars (116.4 million euros), 13% more.
In terms of costs associated with revenues, these were 416.9 million dollars (354.3 million euros), 44.8% more, while sales and marketing expenses stood at 301.9 million (256.6 million euros), 45.6% more, and general and administrative contracts contracted by 42.5%, to 141.5 million (120.3 million euros). The research and development (R&D) item was 299.9 million (254.9 million euros).
The average number of daily monetizable (active) users during the second quarter was 206 million, 10.8% more. Of that figure, 37 million are located in the US, while the other 169 million were in the rest of the countries of the world.
New features to increase income
The firm has highlighted that during the quarter it has adapted new functionalities to increase its direct income from users. Thus, new monetization features such as user tips, ticket slots and ‘super follows’ have been included .
During the rest of the year, the company plans to expand its Twitter Blue subscription to other markets, until now only available in Canada and Australia. This service allows subscribers to better organize their bookmarks, undo tweets sent and incorporates a ‘read mode’.
In the whole of the first six months of 2021, Twitter posted a net profit of 133.7 million (113.6 million euros), compared to losses of 1,386.4 million dollars (1,178.2 million euros) from the same period last year. On its side, turnover grew by 49.3%, to 2,226.4 million (1,892.1 million euros).