Research Reveals The Best-Selling Beauty Brands on Reselling Sites


Cosmetics research company, Tajmeeli has published new research which reveals the cosmetics brands that are most likely to put more cash in your pocket when you sell them on a second-hand goods site.

By screening thousands of Vinted product listings, Tajmeeli discovered which beauty brands are most available on the site and which are most popular with consumers.

Of all the beauty brands Tajmeeli analyzed, Dior, Avon and Chanel had the highest number of listings on Vinted. As of July 2022, there were 216,300 Dior products available, 210,800 Avon products and 141,600 Chanel products*.

The data also revealed which beauty brands were the most popular by looking at the number of followers each had on Vinted. The most sought-after cosmetic brands amongst Vinted users are Dior (152,100 fans), Chanel (151,200 fans) and MAC Cosmetics (124,300 fans). 

By comparing the demand to the availability of products, the data revealed which products are more likely to sell faster on the reselling platform. CoverGirl, MAC and Urban Decay have the fewest number of available products on Vinted compared to the number of fans of the brands on the platform. 

Topping the list is CoverGirl, with the equivalent of 0.2 products available per fan! In second place is MAC with 0.7 products per follower, closely followed by Urban Decay with 0.8 items available. The results mean buyers could face stiff competition to secure their must-have cosmetics.

It’s bad news if you’re hoping to sell unwanted Skinny Tan, Nip + Fab or Baylis & Harding beauty items. The three brands had the lowest number of fans vs. available products, suggesting that products may take longer to sell due to decreased demand. 

For every follower of Skinny Tan on Vinted, there are 68 products. Likewise, Nip + Fab has 64 products per fan, while Baylis & Harding takes third place with 50 products per follower. 

The research also looked at the average selling prices of new beauty products from each brand on, to give an indication of how much money can be made across selling platforms.

Topping the list is GHD with an average selling price of $105.29 which is to be expected considering the higher price point of hair styling tools. Bath & Body Works ranks second with an average resale price of $44.45 with premium beauty brand, Chanel ranking third with an average selling price of $43.86. Overall, across all the brands, beauty products can sell for an average of $25.60 per item.To see more on this research by Tajmeeli follow this link

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