SEO is a very important part of any website, but it’s not always the easiest thing to understand or implement on your own.
The good news is that now we have some amazing SEO tools available. But it doesn’t mean that we should only rely on tools there are some things that you will have to do manually. In this post, we will see both tools and strategies.
Let’s get started and find out what Google says about how to optimize your site!
How to Get Started With SEO?
Before we start talking about anything else, let us first explain what SEO stands for: “Search Engine Optimization.” In simple terms, this means optimizing your site so that when users search online using keywords, they will be able to find your content easily. Without proper SEO, this won’t happen.
The best way to achieve great SEO is to create great content with lots of valuable information in it. It should be relevant to your audience, informative, engaging and most importantly – unique.
If you can accomplish all those things at once, then your visitors will come back for more. Your goal as an SEO company is to help businesses attract more web traffic through their sites by making them look good and sound good in search engine results pages (SERPs).
Optimize Website for Keywords
Keyword research has become one of the most important aspects of modern day marketing. The importance of keyword analysis cannot be overstated because without accurate data, you’re going to struggle to reach your target audience. Google Analytics is a great place to start looking for keywords.
We recommend setting up analytics accounts for each of your websites/blogs. You can easily access these via GA account settings. This gives you a clear picture of which keywords bring visitors to your site and where you could improve.
Google Analytics allows you to set up specific goals, such as ‘Increase sales by 10%’. Once you’ve set up your goals, you can see exactly who is coming to your site and how many people are visiting it.
From there, you can begin to work out ways to increase your conversion rate. Remember to keep your goals realistic and measurable.
It’s important that your keywords are used consistently throughout your site. Don’t use different variations of the same word too often. Use synonyms whenever possible. As a general rule, try to focus on using 5-8 words per page instead of 3-4 if possible.
It’s also really important that your keywords appear naturally within your text. Don’t just add keywords all over the place, as this will simply annoy readers and may even result in lower rankings. A natural flow works much better than having the keywords scattered around like peanut butter on jelly.
Add Long Tail Keywords
Long tail keywords are the ones that end with.com,.net or.org. They tend to perform well for searches and bring in plenty of targeted traffic. They’re also less competitive than short term keywords.
Long tail keywords don’t necessarily need to appear in the title tag either. You can actually list them anywhere on the page. Think of it like creating a long form ad rather than a standard article. Just make sure that your keywords are sprinkled throughout the content and that you include the keywords in the headlines and subheads too.
Use Schema Markup
Schema markup is a helpful tool that Google uses to classify your website. When potential customers do a search, Google looks at the code behind your website and compares it against schema codes.
These codes tell Google what sort of content you provide on your site. If your pages match certain schemas, Google will show them higher in the SERPs.
Schemas include: product listings, reviews, news articles, blog posts, recipes and so forth. Make sure that you’re using these correctly and not spamming any of the schema tags.
Start Using Social Media
If you have a social media presence, then take advantage of this now! Having a Facebook page, Twitter feed, Instagram profile and YouTube channel is a great way to gain exposure. People always trust other users to give honest feedback and recommendations. Plus, they’ll always share positive experiences about your brand online.
You need to think about building links from other high quality sites as well as blogs. Many bloggers link out to one another so it’s a great opportunity to get free exposure. It helps to write original content, but make sure that the post isn’t overly promotional.
The key thing here is consistency. If you’re only posting once a week, then you won’t be seen regularly enough to build an audience. Instead, establish yourself as an authority and start publishing daily or weekly.
Include Video Clips
Video clips are becoming increasingly popular. In fact, some of the most successful brands on the internet are those who create videos. Videos are very easy to produce because you only need a smartphone and a good microphone.
You don’t have to spend a lot of money to produce decent quality video. There are lots of free apps available which allow you to record video snippets and edit them together later. The best part is that many people already use these programs every day.
This means that it doesn’t cost anything to upload footage onto your own video sharing platform. You can find lifetime Appsumo deals on video editing tools that would save you money.
Create Your Own YouTube Channel
YouTube is the second largest search engine after Google. Even if there aren’t any viewers right away, you’ll still see your videos listed in the results where they should be. There are loads of different ways to promote your Youtube channels, including paid advertising.
Create a new account and upload a video explaining how you plan to use the channel. Once you’ve done that, use Google Adwords to drive traffic to your channel. As soon as you do that, you’ll start generating views and subscribers.
Offer To Write For Free Sites
There are plenty of websites that offer bloggers guest writer opportunities. One of the easiest ones to find is ProBlogger. They have hundreds of thousands of readers all over the world. All they ask for is an email address and an example of your work.
Once you’ve established yourself with these services, you can begin writing full time. Eventually, you may even be able to set up your own freelance writing business.
Build An Email List
Email marketing is a powerful tool. It allows you to reach out to your target market without having to pay for each individual contact. Building an email list also makes it easier to send regular emails for updates and promotions.
You don’t actually have to sell anything to succeed at email marketing. Just keep sending relevant messages and eventually, you’ll convert more leads into sales.
Use Product Recommendation Pages
Product recommendation pages (PRPs) are a great way to generate extra revenue while giving your visitors something useful to read. PRPs are essentially landing pages designed to convince potential customers that you know what you’re talking about when it comes to buying products like theirs.
These pages usually include reviews, price comparisons and testimonials. If you’ve got a product review blog, you could turn that into a PRP. Alternatively, you could add testimonials to a landing page you already own. Either way, your goal here is to build trust by providing high-quality content.
SEO (Search Engine Optimization) is a very important part of any online business strategy. If your website does not appear high up when people search using keywords related to your product or service then, you are losing out on valuable traffic. These are some simple ways you can use to optimize your site so that it appears higher in the rankings.