It’s Official: The Tate Modern is the UK’s Most Instagrammed Museum


  • New research from SINGULART reveals the 12 most Instagrammed art museums in the UK
  • The Tate Modern in London takes the top spot with 1.18 million posts, followed by the British Museum and the Saatchi Gallery
  • As life starts to get back to normal, searches for ‘art museums near me’ have shot up +90% in the past 12 months 

Whether it’s a snap of you posing at the top of an impressive staircase or a candid shot whilst gazing at an iconic painting, art museums make the ideal backdrop for the perfect Instagram post. But which are the most photo worthy locations in the UK?

With searches for ‘art museums near me’ increasing by +90% in the past 12 months1, it’s clear many of us are eager to get back to exploring our creative sides by immersing ourselves in art, history, and culture.

New research2 from SINGULART has now revealed which art museums and galleries have been Instagrammed the most across the UK: 

RankingMuseum HashtagNo. of posts
1Tate Modern#tatemodern1.18m
2British Museum#britishmuseum595k
3Saatchi Gallery#saatchigallery356.3k
4Victoria and Albert Museum#victoriaandalbertmuseum254.2k
5Tate Britain#tatebritain179.7k
6Design Museum#designmuseum158.5k
7Yorkshire Sculpture Park#yorkshiresculpturepark103.7k
8Royal Academy of Arts#royalacademyofarts101k
9Hayward Gallery#haywardgallery48.3k
10Tate Liverpool#tateliverpool41k
11The National Gallery#nationalgallerylondon40.8k
12National Museum of Scotland#nationalmuseumofscotland34.9k

Whether you’re interested in gazing at a famous Monet or Van Gogh, or contemporary art and fashion is more your thing, London is home to an awry of galleries and museums to explore with many of them featuring in the top 12.

Outside of the capital, the Yorkshire Sculpture Park revealed to be one of the most Instagrammed sites, home to a mixture of unique exhibitions including work by Damien Hirst. Meanwhile, Tate Liverpool and the National Museum of Scotland, where a range of contemporary and classical artworks can be found, also make an appearance on the list. 

Commenting on the research, Marion Sailhen, Chief Curator at SINGULART, says “After more than 18 months of lockdowns and restrictions across the nation, it’s understandable that many of us are eager to get out and explore Britain’s many art museums and galleries. The fact that they act as the perfect location for an impressive photo to share with our followers is just a bonus!

“The report reveals just how many amazing sites there are to visit in London, an infamous hotspot of art and culture, however there are also some entrants to our list that sit outside the capital, revealing just how much there is to explore.”

To see how the UK’s most Instagrammed museums compare to those in the U.S, see our recent report here: 

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