The Power of Cards: Why Businesses Should Stock Up On Valentine’s Day Cards


Valentine’s Day is a time to celebrate our love for each other. Traditionally, the general public has associated this holiday with romantic love. In fact, it was predicted that over 1 million couples would get engaged on Valentine’s Day 2021. As well as diamond engagement rings, people might give their partners or spouses another gift that stands the test of time: a meaningful card.

This article will explore some of the reasons why businesses should stock up on Valentine’s Day cards. Whether you manage a store on the high street or own an online retailer, people across the UK will be browsing your goods for the next best card of 2022.

A demand for Valentine’s Day cards

Valentine’s Day cards bring back a lot of heart-warming memories. As children, many of us crafted our own creations and drenched the floor in glitter. Now, adults are able to purchase greeting cards that look and feel divine. These cards go beyond obvious aesthetic values, representing the love we feel for each other. Considering this, it comes as no surprise that over 25 million cards are sent in the UK each year during this holiday.

Since Valentine’s Day cards are such a popular token of affection, businesses worth their money should stock up on the latest cards. To do this, plan in advance and liaise with reputable greeting card suppliers. The demand for cards is definitely there, so make sure your establishment is ready for the season of love.

Rise of alternative celebrations

Who said Valentine’s Day is only for lovers? Now, this holiday is for everyone. People are adapting this holiday to suit all manners of relationships. From family Valentine’s to smooches for pooches, your customers can celebrate the holiday in a number of ways. This means you’ll need to have a number of cards at your disposal. Here is one variation that you should be prepared for.

Galantine’s Day

In addition to Valentine’s Day, women across the globe have begun celebrating a new holiday: Galantine’s Day. Whether they are single or in a committed relationship, this is a chance for people (both men and women alike) to spend time with their friends and trade tokens of platonic love. The concept originates from an episode of Parks and Recreation and has taken the world by storm.

Galantines Day is celebrated on February 13th. This way, it doesn’t necessarily replace traditional Valentine’s Day gift-giving. Therefore, your customers may be inclined to buy meaningful cards for two occasions, rather than one. To be prepared, mark the date on your calendar and ensure you have the latest platonic cards ready to celebrate all forms of love.

Memories to cherish forever

Whether you’ve celebrated it for years or only sent a few anonymous cards, Valentine’s Day is full of love and joy for people all over the world. In 2021, people spent over £920 million on this holiday in the UK. In comparison to other gifts – from flowers to chocolates – greetings cards stay with the recipient forever. They will not wilt or rot, and your customers can look back on them with fondness. Therefore, it’s always important to stock up on cards this Valentine’s Day. 

These are some of the key reasons why your business should be prepared for the season of love. After time spent in lockdown, more and more people will be looking for ways to celebrate Valentine’s Day with their loved ones. So, be prepared.


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