The EverDye electrostatic dyeing process uses static charge rather than heat or toxic fixatives to bond pigment to fabric, reducing energy costs in production by 800% and water consumption by about 40% compared with conventional dyeing methods.
EverDye, a French startup founded in 2021, makes biowaste and mineral-based pigments that carry a positive charge. Textiles are pre-treated to carry a negative charge, and the pigments bond to them at room temperature. Traditional dyeing requires sustained high temperatures and chemical auxiliaries to make colour adhere. EverDye’s method requires neither.
‘Textile dyeing is a tough problem because it’s deeply resource-intensive and historically very entrenched,’ EverDye CEO Philippe Berlan said. ‘Traditional processes need high temperatures to make dyes stick to fibers, and they consume huge amounts of water. On top of that, many dyes are made from petrochemicals and require toxic auxiliaries, which makes it very hard to decarbonise while keeping performance high.’
Berlan, who has held the CEO role since 2024, is candid about where the technology sits on a simple unit-cost comparison: EverDye‘s pigments do not undercut conventional dyes at cost per unit. The commercial case rests on life-cycle costs. When energy, water, and chemical additives are factored in, the company argues the economics work even for the lowest-margin dyehouses. Critically, Berlan says any facility wanting to adopt the system needs to change very little hardware, employee training is the primary adjustment required.
EverDye Electrostatic Dyeing Process Passes Durability Tests
Stress testing has shown EverDye’s pigments last as long as conventional dyes. The process also addresses what is, by one measure, a severe sectoral problem: dyeing accounts for an estimated 20% of global industrial water pollution. The pigments themselves are non-toxic, removing the hazardous-waste disposal burden that accompanies many standard dyeing chemicals.
Collaboration with AdoreMe has provided early commercial validation. ‘Our pigments achieve vibrant, durable colors that meet the same industry standards for washing and wear as conventional dyes,’ Berlan told Move the Needle News.
The dyeing stage is estimated to account for 50% of textile emissions, which gives EverDye a large addressable problem. The electrostatic approach sidesteps the need for any heating, and because the pigments are derived from biowaste and minerals rather than petrochemicals, the carbon footprint of the materials themselves is lower from the outset.
Series A Round More Than Twice Oversubscribed as Investors Back Scale-Up
In the summer of 2025, EverDye closed a Series A funding round. The report puts the figure at $17.5 million; WTIN reports the round as €15 million. Both sources agree it was oversubscribed: according to WTIN, the round attracted more than twice the capital sought. The company plans to use the funding to advance its product to industrial scale.
The workforce implications are concrete. According to WTIN, EverDye currently employs around twenty people and plans to triple that number by 2028. Getting from a team of twenty to one capable of supporting industrial-scale production is the practical challenge ahead, but the investor appetite suggests the market sees the electrostatic dyeing process as viable at that level, not just in laboratory conditions.
The scale-up timeline is, by necessity, the proof of concept that matters most. Lab results and brand collaborations establish credibility; operating at the volume required to move the industry’s needle on water use and pollution will be the harder test.
