- With Valentine’s Day Right around the corner, XTB.com decided to take a look at some of the most popular dating apps in the world and rank them based on their financial performance.
- Match.com was revealed to be by far the most lucrative dating app on the market, making an estimated $25 million per million users – 4 times more than second placed Zoosk!
- Although Tinder stands out as the most popular app with over 500m users worldwide, they rank just 5th when it comes to revenue per million users.
In the modern digital world, dating apps have become a very popular tool for people to use when searching for love, and with Valentine’s Day coming up these apps will no doubt be downloaded more frequently in the lead up to the 14th. Whilst you can use a lot of these dating apps for free, they also offer premium services in return for a fee, providing a major revenue stream in addition to ads for these companies.
With this in mind, XTB.com decided to analyse the revenues and user bases of some of the most popular dating apps in the world and calculate their average revenue per user in order to reveal the most lucrative dating apps in the world.
The following table ranks the 15 Most Lucrative Dating Apps in order of revenue per million users:
| Rank | App | Number of Users (millions) | Annual Revenue | Revenue per Million Users |
| 1 | Match.com | 96 | $2.4bn | $25,000,000 |
| 2 | Zoosk | 40 | $250m | $6,250,000 |
| 3 | eHarmony | 37 | $200m | $5,405,405 |
| 4 | Bumble | 100 | $337m | $3,370,000 |
| 5 | Tinder | 530 | $1.6bn | $3,018,868 |
| 6 | Grindr | 27 | $78m | $2,888,889 |
| 7 | Hinge | 6 | $16m | $2,666,667 |
| 8 | OkCupid | 30 | $30m | $1,000,000 |
| 9 | Her | 10 | $7m | $700,000 |
| 10 | Plenty of Fish | 150 | $80m | $533,333 |
| 11 | Christian Mingle | 16 | $8.5m | $531,250 |
| 12 | Coffee Meets Bagel | 21 | $10m | $476,190 |
| 13 | Ashley Madison | 70 | $28m | $400,000 |
| 14 | Badoo | 318 | $100m | $314,465 |
| 15 | Happn | 100 | $15m | $150,000 |
In first place is Match.com, which also has the highest total revenue of all the apps that were analysed at $2.4bn from 96 million users with an average revenue per million users of $25m, which is 4 times higher than the average revenue per million users of second placed Zoosk who generates $250m from 40 million users.
Tinder by far has the largest user base with over 530 million users worldwide, however, their total revenue doesn’t match up to that of Match.com sitting at just $1.6bn, which places tinder 5th on the list. Badoo, which has the second largest user base at 318 million, is sitting at 14th place overall due to their revenue of just £100m.
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