Switchfly, a leading provider of travel loyalty technology known for boosting revenue, has been named a 2025 Best-in-Class Customer Loyalty Technology provider by Loyalty360, the Association for Customer Loyalty.
This prestigious recognition was announced during the 2025 Loyalty360 Loyalty Expo held in Orlando. The Best-in-Class Awards honour standout companies that are reshaping the loyalty landscape through forward-thinking strategies, cutting-edge technology, and tangible business outcomes. Winners were carefully chosen through a comprehensive evaluation process that involved Loyalty360’s editorial team, analysts, award judges, and nominations from top brands and strategic partners.
“This recognition from Loyalty360 validates what we’ve been building at Switchfly – innovative technology that transforms loyalty programs into revenue drivers,” said Nowell Outlaw, CEO of Switchfly. “Our clients aren’t just looking for another booking platform; they need a solution that can turn travel rewards into measurable business results. This award reflects our team’s commitment to helping brands create travel experiences that keep customers engaged and coming back.”
“Switchfly’s recognition as a Best-in-Class winner for Customer Loyalty Technology is a testament to their continued innovation and commitment to helping brands deliver memorable experiences and rewards for their customers and employees. As a valued Loyalty360 member, we look forward to seeing how they continue to help shape the future of loyalty,” added Mark Johnson, CEO of Loyalty360.
Trusted by leading airlines, hospitality groups, financial institutions, and HR tech platforms, Switchfly delivers the infrastructure behind high-performing travel loyalty programs. Its platform combines white-label booking, dynamic packaging, and AI-powered personalization to turn travel rewards into powerful revenue engines.
Each year, Switchfly facilitates over 2 million bookings and processes more than $2 billion in transactions. This latest recognition from Loyalty360 reinforces the company’s growing reputation as a loyalty technology leader – offering the scale, flexibility, and innovation modern brands need to stay competitive.
